Vladimir Ninov‘s, Co Founder of Webcoin vision for the disruption of the global advertising industry entails:
“The Webcoin team aims to integrate all viral social media networks into the world’s largest interest-based peer-to-peer social media and web exchange platform. The Webhits.io platform will allow businesses from all around the world to effectively advertise also on the Indian and Asia-Pacific markets.”
All technological innovations, particularly disruptive ones, create winners and losers. People and institutions with vested interests will fight back against new technology. The negative term “Luddite” comes from textile workers in the early 19th century who smashed machines that were taking away their livelihood.
They did not succeed in stopping innovation.We can expect advertising agencies to resist blockchain
technology, or try to co-opt it. However, voluntarily leaving the cryptocurrency sector, leaves the space open to small and agile newcomers.
It will also serve as a "proof of concept" demonstration. If blockchain-based technologies like Webcoin
succeed in bringing down costs and reaching new customers via innovative techniques, then these techniques can then be applied to more sedate areas of the advertising marketplace like cars,
perfume and fashion.
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